If your practice launched telehealth services in recent months, it’s tempting to think, “If I build it, they will come.” However, successful telemedicine implementation requires outreach, telehealth education, and encouragement to ensure patients feel comfortable to embrace virtual visits.
Get the word out
Now that you have a telehealth platform, consider the resources available in the Telehealth Marketing Toolkit. You’ll find a fun animated video to help explain the benefits of virtual visits to your patients. It’s always helpful to give your patients a brochure that speaks to how they can benefit and serves as a reminder that you offer virtual care. A professionally designed brochure and poster are included for you to educate your patients.
Did you know that you can update your Google business profile to include your virtual visit services, resources for COVID-19, and tools to promote your new services? The kit provides a “how-to” video that gives step-by-step instructions. Telehealth images showing patients using virtual video visits are also available for your website, social media, and other marketing materials.
Practice initiated virtual visits are an excellent way to encourage a patient to try telehealth. Bring up virtual visits as an option when discussing a follow-up visit. Set up virtual visits as an option in your patient self-scheduling tool. If your practice uses email or texting to communicate with your patients, the kit contains an email template and sample text message that you can use to help inform your patients how they can initiate a virtual visit.
Learn from peers
These case studies contain examples of a successful telehealth implementation and patient outreach: Capital Women’s Care Minimizes COVID-19 Impact with Virtual Visits and Virginia Cardiovascular Specialists Sees Patients in a New Way.
With this toolkit, you can begin an exciting chapter for your practice and establish your competitive edge in the new era of healthcare.
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